He-Man was born as a Mattel action figure, and then as an animated series. The series became a cult favorite, its first big screen incarnation, the campy 1987 flop "Masters of the Universe" that starred Dolph Lundgren as the title character and Frank Langella as his nemesis Skeletor.

The franchise has been reimagined by the producer and the writers and as a classic good vs. evil battle, using the kind of visual effects strategy employed in 300. A warrior is touted as the last hope of a magical land called Eternia, which is being ravaged by technology and the evil Skeletor.

Many of the characters will be informed by the mythology created in the four different cartoon series done since the 1980s.